Exterity IP video enables Stade Pierre-Mauroy to offer totally immersive fan experiences
Being part of the action is every stadium visitor’s dream, but with new stadiums getting bigger than ever, creating an immersive fan experience is a considerable challenge. To tackle this issue and rival France’s four largest stadiums, the 50,000 seat strong Stade Pierre-Mauroy in Lille has installed 380 screens around the premises to live broadcast the venue’s content. This ensures that fans can appreciate up close the beauty of the games and shows held on the pitch, wherever they are within the stadium.
Stade Pierre-Mauroy is a brand new stadium, and as such, we wanted to ensure that we provided state-of-the-art experiences. To achieve this, we produce and deliver tailored content to close to 400 screens around the stadium, and we wanted a system that would help us to offer the best experience to all our visitors.
The largest stadium in Northern France and one of the venues of the UEFA Euro 2016 Championship, Stade Pierre-Mauroy hosts close to 40 events, including popular sports games and concerts such as football and rugby and even tennis, basketball or handball in the arena set-up. In addition, the stadium hosts all home games of Lille Olympique Sporting Club (LOSC).
These varied occasions require a video distribution system that can easily scale to the public capacity, as well as enable real-time distribution of high quality content produced by the stadium itself. In addition, the venue needs a system that can seamlessly adapt to music concerts, such as Rihanna’s upcoming world tour. All these considerations led Stade Pierre-Mauroy to deploy an Exterity IP video system to offer tailored content to displays across a number of areas, including the hospitality and VIP suites.
Exterity worked with Stade Pierre-Mauroy to deploy an IP video system that interfaces with the existing digital signage solution to enable the distribution of tailored content produced by the stadium, as well as digital terrestrial and satellite TV channels. The system is centrally monitored, providing the stadium with an effective way to control authorizations for each piece of content. This enables Stade Pierre-Mauroy to deliver different messages to fans in the main stand seats and corporate guests in the hospitality suites, ensuring that it offers a tailored experience to attendees.
“Stade Pierre-Mauroy is a brand new stadium, and as such, we wanted to ensure that we provided state-of-the-art experiences. To achieve this, we produce and deliver tailored content to close to 400 screens around the stadium, and we wanted a system that would help us to offer the best experience to all our visitors,” said a spokesperson. “By combining high quality with centralized management, the Exterity system enables us to easily distribute the right content to the right audience, and even facilitate the delivery of multiple live event feeds during busy times.”
The Exterity system was integrated into the stadium’s global AV system and put to use immediately upon completion. The system carries both live feeds and prepared content in high definition, enabling visitors to enjoy all the action as it happens, regardless of their location. The Exterity IP video system is now used to broadcast all the venue’s events, and will be instrumental in airing the UEFA Euro 2016 tournament matches.
"Stadiums are increasingly used for much more than hosting sporting events, creating additional communication challenges. Our system provides a seamless, real-time entertainment experience throughout the stadium and enables Stade Pierre-Mauroy to share the news it produces to the right audience easily, making it a perfect solution for the stadium’s communication needs."