SV Sandhausen case study

Sportverein Sandhausen 1916 e.V

Exterity IP Video delivers enhanced matchday experience for Sportverein Sandhausen 1916 e.v.

Sportverein Sandhausen 1916 e.V., commonly known as SV Sandhausen, is a German association football club that plays in Sandhausen, near Heidelberg in Baden-Württemberg.

Founded in 1916, the football club has always been family-friendly club and a focal point for the 14,500 inhabitants of Sandhausen. The BWT Stadium at Hardtwald was designed purely as a football venue and has been continuously expanded to accommodate just over 15,400 spectators, offering a close-to-the-pitch experience that captures the emotion of the beautiful game.

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The Challenge

With the promotion from the Regionalliga in 2007 to the 3rd Bundesliga in 2008 and then the 2nd Bundesliga in 2012, the club started a new chapter in its success story. With a goal to establish itself as a long-term member of the 2nd Bundesliga, SV Sandhausen has invested in making its stadium more appealing to larger match day attendances, including its higher revenue-generating corporate hospitality and VIP suites.                   

In the summer of 2016, the club built a new VIP Tower between the Grand stand and Sparkassen stand to extend its hospitality suites to cover two floors, adding another 400 seats outside of match days to accommodate corporate events.                        

With capacity for 1,000 hospitality guests across its various areas, the VIP boxes provide exclusive catering along with best seats in the stands. To further enhance its hospitality features, SV Sandhausen decided to upgrade its multi-media capabilities with a new, state-of-the art IP video and entertainment system.

The Solution

SV Sandhausen selected multi-media systeme AG, a highly regarded AV solutions integrator to deploy an Exterity IP video and entertainment system.                 

“Sports facilities present a special challenge in terms of planning and safety for the technical equipment and we have previously deployed Exterity solutions at similar stadiums with great success,” explains Fabian Beisel, Sales Director for multi-media systeme AG, “Exterity has both the features the club needed and proven reliability, which is vital for entertaining VIP guests.”

Deployed during the off-season by multi-media systeme AG, the Exterity system enables the delivery of Fan TV channels to the catering and public areas of the VIP tower, which feature sponsor names and messages, maximising opportunities for revenue generation. Additionally, the system provides corporate and VIP guests with tailored welcome messages on screens in the VIP reception area, as well as agendas and full presentations from events hosted at the stadium.

The new IPTV services use Exterity’s ArtioPortal® middleware to integrate seamlessly with the club’s video feeds and assets. This feature simplifies the display of live footage and corporate branding within an easy to use, centrally-managed system.

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"Sports facilities present a special challenge in terms of planning and safety for the technical equipment and we have previously deployed Exterity solutions at similar stadiums with great success. Exterity has both the features the club needed and proven reliability, which is vital for entertaining VIP guests.”

Fabian Beisel, Sales Director for multi-media systeme AG
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The Result

The Exterity IP video system delivers content across a wide range of screens within the hospitality suites at SV Sandhausen to provide corporate guests and VIPs with a unique and tailored match day experience.

A spokesperson for SV Sandhausen explains: “The new system is not only able to display high definition video, including live Sky Sports, but is also very easy to manage for our operations team. Ahead of and during match day, we can quickly adapt an individual area to the needs of our guests with just a few clicks. The system has proven very popular with our guests and has the capability to easily expand in future should our needs change."

“It's no secret that sport is big business, and increasingly stadiums are realising that IP video plays a fundamental role in helping them provide an engaging, immersive fan experience on the day and increases the appeal for corporate clients. We’re delighted that SV Sandhausen selected our IP video system to compliment the modern feel of the suites, providing VIP guests with a tailored experience, turning their visit into a day they’ll remember.”

Colin Farquhar, CEO, Exterity

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