Retallack Case Study
Exterity helps Retallack holiday resort gain 5-star status with site-wide IP video solution
Retallack is a family-owned resort set in 45 acres of countryside in St Columb Major, Cornwall. The 52-acre site is five miles from Padstow, offering 50 luxury fully-fitted holiday homes to buy or rent and is one of only a few resorts open all year round. On site there is a 15 metre indoor pool, sauna, steam room, gym, beauty treatment rooms, golf, tennis and a bar.
In order to meet the long list of set criteria to be awarded five star status, Retallack needed to offer a comprehensive in-room entertainment system that guests expect from this calibre of resort.
The resort also wanted to be able to personalise content sent to each chalet in order to display individual guest welcome messages and show promotional videos showcasing the resort.
Originally, Retallack planned to install a VoIP telephone system (SWYX) using wireless technology over the site, with a mast and aerials for each property. However, a fibre backbone network promised greater flexibility, allowing Retallack to also provide TV and Satellite channels via an Exterity IPTV system.
Implemented by Empire Telecom, the company providing the telecoms system, the Exterity solution was selected for the deployment as it could be installed causing the minimum of disruption to guests and was fitted in a matter of days.
“Due to the aggressive timescales involved in building the new Retallack resort, the IPTV system was ideal as it could be installed at the same time as other tradesmen were completing the first 50 chalets.”
Retallack now delivers video, Freeview, digital and satellite TV stations over its network to any end point, including bedrooms, living rooms and reception areas.
The system allows Retallack to easily personalise content sent to each chalet and so can display individual guest welcome messages. It is also used to stream promotional videos to each chalet, enabling the resort to utilise the system as a selling medium to promote sister-resorts and features of the Retallack site, such as the Spa, thus increasing potential income.
The video on demand (VoD) solution also offers the resort an additional revenue stream, as residents pay for each film. VoD replaces traditional pay-per-view systems and is more popular with guests as it can offer a much more comprehensive library of content.
“The flexible nature of Exterity’s products meant that they could be fitted around the other suppliers' timetables, and the whole deployment was complete in a matter of days.”