ParisLongchamp case study

ParisLongchamp

Hippodrome ParisLongchamp attracts tech-savvy visitors with Exterity IP Video & Digital Signage

A world-renowned temple of flat racing, Longchamp racecourse can look back over more than 160 years of history. Since its inauguration on April 27, 1857, in the presence of Napoleon III, Longchamp racecourse has showcased the very best of French breeding and racing.

In 2018, following a €140 million investment and two years of refurbishment, the newly renamed ParisLongchamp has regained its historic status and recognition as a modern, elegant and fashionable new Parisian destination. Yet, the horseracing venue, nestled in the heart of the Bois de Boulogne, has decided to break with the classic codes of traditional racecourses and open up its grounds to the general public. With a new 160-metre-long grandstand, topped with a glass building that plays with transparency and perspectives, guests gain a breathtaking view, taking in the course, the parade ring and the stables.

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The Challenge

An integral part of the refurbishment was to help France Galop, the governing body of flat and steeplechase horse racing in France, to enhance the racing experience and attract a new, younger audience to the sport of kings. This meant offering modern amenities to the tech-savvy guests such as Wi-Fi and higher resolution video, enriched with both informational and visually-exciting content. Executives overseeing the project worked closely with Bouygues Construction, the primary contractor and Manganelli Technology, a highly regarded system integrator to evaluate a potential solution.                  

“We originally worked with Exterity when we deployed the IP video system at Stade Pierre Mauroy for the UEFA Euro 2016, and it was an obvious choice for such a large-scale, international venue as the Hippodrome ParisLongchamp,” said Fabrice Leguay, Regional Director at Manganelli Technology. “ParisLongchamp is a very sophisticated venue with an extensive master control room that centrally manages internal, national and international TV signals to deliver personalised content to visitors across the venue. This type of installation means that we need to work with trusted, reliable, high-calibre IP video products, which is why we chose Exterity.”

One of the key requirements was flexibility. France Galop maintains a large broadcast control room at ParisLongchamp with feeds coming from satellite alongside broadcast sources. The system is connected to the site-wide IP network feeding content to specialist areas, as well as public spaces including restaurants and bars.

The Solution

The Exterity integrated IP video and digital signage system delivers around 60 channels of live broadcast TV, VOD and internally produced video to 500 screens across the 55,000 sq. metres of public enclosures within ParisLongchamp. The Exterity system offers high-resolution content across twenty different spaces, which are modular and fully equipped to welcome between 50,000 and 60,000 people, creating a true conference centre.

As Leguay explains, “Being able to combine the wide array of TV channels with built-in digital signage and content protection licenses for international premium TV channels also made a huge difference and enabled us to deploy the system in record timeframes without compromising on anything.”

The channels are focused on sports and include multiple beIN Sport channels, Canal +, Racing UK plus all 27 channels of French TNT (DVB-T package). In addition, the Exterity IP video system carries 18 internal channels, including daily on-site programmes, live feeds of the jockeys being weighed and of the horses in the stables, repeats of races and other related feeds. These, along with 8 digital signage channels, help new race goers to learn more about the sport, understand the rules of betting and feel part of the experience that is often hidden away from spectators in the stands.

To enable the distribution of premium, encrypted channels in specific areas, the system is also fitted with content protection solutions, including Conditional Access by Conax and Viaccess Orca, as well as Samsung LYNKTM DRM. 

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“We originally worked with Exterity when we deployed the IP video system at Stade Pierre Mauroy for the UEFA Euro 2016, and it was an obvious choice for such a large-scale, international venue as the Hippodrome ParisLongchamp. ParisLongchamp is a very sophisticated venue with an extensive master control room that centrally manages internal, national and international TV signals to deliver personalised content to visitors across the venue. This type of installation means that we need to work with trusted, reliable, high-calibre IP video products, which is why we chose Exterity.”

Fabrice Leguay, Regional Director at Manganelli Technology
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The Result

Exterity ArtioSign digital signage enables France Galop to deliver information, merchandising and pricing via 150 TV displays across the hospitality suites, public spaces and on-site refreshment areas. The system also provides France Galop with the ability to deliver content to visitors’ mobile devices via a web app, including replays of the races. 

“Horseracing is no longer a specialist interest, and we needed a system that guaranteed a tailored experience for both professionals and first timers as well as our corporate hospitality clients,” said Thierry Migeon, Technical Manager at France Galop. “Today, we offer our own internally produced content, dedicated channels for professionals, betting information for speculators, and content live-streamed from rooms that are normally not accessible to the general public, such as the jockey weighing room and the stables. This unusual experience enables us to transform the perception of a day at the races, and we are already identifying new ways to expand on the Exterity system for guests during the Qatar Prix de l’Arc de Triomphe in October.”

“Horseracing is no longer a specialist interest, and we needed a system that guaranteed a tailored experience for both professionals and first timers as well as our corporate hospitality clients. Today, we offer our own internally produced content, dedicated channels for professionals, betting information for speculators, and content live-streamed from rooms that are normally not accessible to the general public, such as the jockey weighing room and the stables. This unusual experience enables us to transform the perception of a day at the races, and we are already identifying new ways to expand on the Exterity system for guests during the Qatar Prix de l’Arc de Triomphe in October.”

Thierry Migeon, Technical Manager at France Galop

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