Erbil International Hotel case study

Erbil International Hotel Case Study

Exterity IP Video brings best in class entertainment services to Erbil International hotel guests

The five-star Erbil International Hotel is situated in downtown Erbil, Iraq, the 2014 Arab Capital of Tourism. Artfully blending urban sophistication with a playful lifestyle spirit, the hotel is a luxurious business and leisure destination for international guests. The hotel is designed to provide visitors with a refined and relaxing environment for the duration of their stay, and includes an indoor pool, spa, health centre and four on-site restaurants.

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The Challenge

To maintain its reputation as the most fashionable business hotel in the city, Erbil International Hotel wanted a digital solution that would combine guest access to international TV channels with interactive hotel services. As well as supplying a range of high-definition international content to each of the hotel’s 167 rooms and suites, the system also needed to be easy to manage and ultra-reliable, to meet the highest levels of service expected by guests of this flagship venue.

The Solution

Erbil International Hotel asked Iridium Solutions, one of the premier IT solutions providers in Iraq, to deploy an IP video and entertainment system and, after extensive research, an Exterity solution was recommended.

“We looked at a number of similar 5-star hotels across the region and internationally, where we found out that Exterity has been widely deployed. They have proven to not only offer the most comprehensive range of features, but have also earned a reputation for reliability,” said Mr. Makram Al Assil, Project Manager for Iridium Solutions.

Available in all guest rooms, Exterity AvediaStream® TVgateways deliver regional and international news, sports, children’s programmes and entertainment channels, including local news, MBC, Al Jazeera, MTV Lebanon, several regional and Turkish sport channels, plus a number of channels from the Nile Sat and Hot bird footprint.

Exterity ArtioPortal® middleware integrates seamlessly with Agilysys’ Property Management System (PMS) and Samsung® hospitality SmartTVs so the hotel can easily communicate with guests and customise in-room guest services like express check-out.

“Guests now have a wealth of entertainment and services at their fingertips,” said Mr. Al Assil. “As a modern business hotel, Erbil International can keep travellers up-to-date with flight information, enable them to order in-room dining, book additional services and complete express checkout – all at the click of a button.”

“In addition, the hotel can easily control the branding and look-and-feel of screen interfaces across all rooms to give guests the very best user experience.”

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“We looked at a number of similar 5-star hotels across the region and internationally, where we found out that Exterity has been widely deployed. They have proven to not only offer the most comprehensive range of features, but have also earned a reputation for reliability”.

Mr. Makram Al Assil, Project Manager for Iridium Solutions.
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“Guests now have a wealth of entertainment and services at their fingertips. As a modern business hotel, Erbil International can keep travellers up-to-date with flight information, enable them to order in-room dining, book additional services and complete express checkout – all at the click of a button. In addition, the hotel can easily control the branding and look-and-feel of screen interfaces across all rooms to give guests the very best user experience".

Mr. Makram Al Assil

The Result

The Exterity IP video system enables Erbil International Hotel guests to enjoy Arabic and international TV channels from the comfort of their rooms, in the lobby and in the Exhale Spa. The system also includes in-room guest services such as personalised welcome messages, channel list, weather forecast, information on local attractions, the ability to order room service through the TV, RSS feeds and more.

“The new Exterity IP video and entertainment system implemented by Iridium Solutions solidifies our position as the premier business hotel in the region, and is an example of the utmost quality of service that our guests can expect when staying with us,” said a spokesperson for Erbil International Hotel.

“Erbil is a developing global destination, and providing the best entertainment services reflects Erbil International Hotel’s commitment to providing guests with a luxurious, relaxing stay.”

Colin Farquhar, CEO at Exterity, commented: “Guests today expect to have access to the latest, brightest and best entertainment, available at their fingertips everywhere, and Erbil International Hotel is a perfect example of using video technology to provide travellers with an in-room experience that will offer them a home away from home experience. We are looking forward to continuing our collaboration with Iridium Solutions and the hotel as it expands, providing guests with global entertainment in one of the most cultural cities in the region.”

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