Ulster Rugby Transforms Stadium Matchday Experience with Exterity IP Video and Digital Signage
Edinburgh, June 1, 2017 – Exterity, a leading provider of IP video and digital signage technologies, today announced that its solutions have again been selected by Ulster Rugby following the redevelopment of its Kingspan Stadium. Already a customer of Exterity’s IP video system, the addition of integrated digital signage now enables Ulster Rugby to deliver live match footage combined with tailored visitor information and promotional advertisements to screens throughout the stadium.
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In addition to live and recorded video, ArtioSign® Exterity’s integrated digital signage signage solution is used to engage fans and maximize revenue throughout the stadium, including screens in:
- Reception stands, corporate hospitality boxes, lounge and bar areas: managed by the commercial team, the integrated signage and IPTV screens display pre-match footage and information, sponsorship and promotional merchandise adverts, tickets, upcoming events, match replays and social media feeds, all through rotating signage screens.
- The corporate lounge area: used for meetings and conferences on non-match days, Exterity’s ArtioSign digital signage is used to create tailored messages for corporate customers.
- The gym: the signage screens provide information about nutrition and training sessions for the players.
The Exterity system at Ulster Rugby Kingspan Stadium comprises:
- AvediaStream TVgateway
- AvediaStream Encoder
- AvediaServer central management platform
- AvediaPlayer Receiver set-top boxes
- ArtioSign Digital Signage
Competing in the Guinness PRO12 and the European Rugby Champions Cup, Ulster Rugby is one of Ireland’s four professional provincial rugby teams. It represents the IRFU Ulster Branch, one of the four primary branches of the IRFU, and is responsible for rugby union throughout the geographical Irish province of Ulster, comprising six counties in Northern Ireland and three in the Republic of Ireland.