From Horseracing to Rugby, Exterity Showcases Next Generation Fan Experiences at Stadium Design Summit

Edinburgh- November 2018

We will be returning to the Stadium Business Design & Development Summit (November 13-14 at Hilton London Wembley, London, UK) to showcase our latest solutions for stadiums and sporting venues.

Exterity’s integrated, end-to-end IP video and digital signage solutions enable venues to deliver next generation video experiences in stadiums and a variety of sporting venues, offering a wealth of branding, advertising, live action up close on screens at concession stands, half-time highlights and even the opportunity to order food and merchandise via the TV in hospitality suites for corporate and VIP guests. This year at the Stadium Business Design & Development Summit, Exterity will show how video and digital signage are continuing to put fan engagement at the heart of the sporting experience.

“For most stadiums, ticket sales are just one source of income: increasing the spend per visitor during their visit through sales of food, beverage and merchandise is now regarded as a vital revenue contributor, and TV screens are growing in number to capture attention throughout the venue. We are now looking towards a future where engagement becomes more inclusive and centred around digital technology, particularly with the rise of IP as the key factor that will help stadiums deliver more value while increasing revenue"

Colin Farquhar, CEO at Exterity.

This year, a number of connected stadiums and venues around the world have turned to Exterity’s IP video and digital signage solutions to deliver enhanced fan experiences, including:


the host of the Festival of Speed and the Goodwood Revival upgraded to an end-to-end Exterity IP video and digital signage system to deliver live feeds from the track alongside TV channels to 150 screens across the venue. The Exterity system enables Goodwood to maximise the fan experience during its high-profile horseracing, motor racing, golf, flying and shooting events.

Smart Control
Meeting Room element

Matmut Stadium de Gerland

Exterity’s integrated digital signage and IPTV solution enables organisations to deliver dynamic HD/4K signage to any display. The latest version includes numerous product feature enhancements including the ability to add live Twitter feeds to signage, automatic conversion of imported video, meeting room status display, and support for Samsung Tizen TVs.


the iconic horseracing course is using Exterity IP video and digital signage solutions across the 55,000 sq. metres of public enclosures. The 500 screen-strong system provides high-resolution live broadcast TV, VOD and internally produced video to twenty different spaces, including live feeds of the jockeys being weighed and of the horses in the stables. The additional eight digital signage channels help new race goers to learn more about the sport, understand the rules of betting and feel part of the experience that is often hidden away from spectators in the stands. The system also provides the venue with the ability to deliver content to visitors’ mobile devices via a web app, including replays of the races.


The Open

the world’s oldest golf course is continuing to offer a high calibre, Exterity-enabled experience to tech-savvy fans, including golf news and live commentary during the quieter periods. With Sky winning exclusive live TV rights to the event, the Exterity system used for live streaming to all the hospitality and media suites was upgraded with content protection solutions. At the 2018 tournament in Carnoustie, Scotland, over 600 screens across the site were fed with high-quality content provided by Sky and protected with HDCPPro. Using Exterity digital signage technology, sponsors also have more flexibility over the screens within their respective areas, including the ability to incorporate customised graphics, branding and messaging using Exterity’s simple-to-operate signage app, ArtioSign