Exterity Q&A in CV Magazine's Technology Innovator Awards 2017
1. First of all, how does it feel to have been given your award? What do you believe are the reasons behind your success?
We pride ourselves on the quality of our technology, our capacity to innovate and how easily our solutions can be integrated with pre-existing systems in any given sector. Being recognised as Best Digital Signage Technology Company 2017 – UK is testament to the hard work from our team and reinforces the very positive response we have had to ArtioSign from our clients and partners, which makes us immensely proud.
2. Please give us a brief overview of your company, your clients and the services you offer?
Founded in 2001, Exterity was one of the first companies to offer enterprise IP video solutions. Our core product portfolio focuses on solutions that enable companies to stream video over an IP network. Over the years, it has evolved to include the delivery of video over WiFi and mobile networks to mobile devices.
We launched ArtioSign®, our digital signage solution, in 2016. Since then we have been deploying it for clients in a variety of industries including corporate & finance, education, hospitality, stadiums & venues. It has also had a huge impact on our company, extending the reach of our IP video products into a tightly integrated digital signage solution.
Our global client list includes the newly opened Elbphilharmonie concert hall in Hamburg, a large number of schools in the US and universities in the UK, The Open – one of the largest golf tournaments in the world, healthcare giant Sanofi and we were the IPTV provider for four out of the ten stadiums who hosted the UEFA Euro 2016. We have also recently signed up a number of new clients for our digital signage offering, including BAI Hotel Cebu in The Philippines and Ulster Rugby in Northern Ireland.
3. What is your firm’s overall mission and what steps do you take to achieve this?
Our mission can be summarised in a few words: provide the best quality in everything we do. This boils down to a number of principles that we hold dear:
- Expertise and reputation
- Stability and reliability
- Quality assurance
- Complete end-to-end systems
- Product excellence
- Strong channel partnerships
- Built-in digital signage
- Being an approved provider with open standards support
- Customer service excellence
We do this by constantly reviewing where the market is heading, which enables us to adapt our solutions to the latest trends, usually before they become customer demands. Our global StreamForce Partner Program ensures that our registered partners receive regular and in-depth product training and updates, technical specifications, sales and marketing tools, as well as prompt, superior technical support to install and maintain customer systems.
4. What differentiates your firm from your competitors and marks you out as the best possible option for your clients?
Innovation is in our DNA, and we believe in providing the best solutions and services for our clients, partners and staff. This has enabled us to constantly be first movers without compromising on our core business.
To ensure that we consistently offer the best quality, we design, develop and manufacture our entire end-to-end IP video and digital signage solutions in the UK, so we have complete control over every step of the process. We look to achieve the highest standards of quality control and technical excellence, as well as continuous investment and product range development. We hold the prestigious ISO9001 certification for quality management systems, which is a reflection of the company's commitment to quality assurance across our entire operations. Our products are built on industry standards, enabling us to partner with best-in-class technology vendors. Using sustainable, eco-friendly design principles, we also aim to minimize overall environmental impact, through lower power consumption, flame-retardant housing, more efficient packaging and better recyclability, all of which not only reduce environmental impact, but also lower operating costs.
We are also the only vendor in our market providing complete end-to-end solutions. This means that we have hardware and software products that support every stage of the IP video workflow. Our end-to-end solutions enable our clients to capture TV and video content directly from any source and manage its delivery, as channels or within digital signage, to any connected device on your existing network, as well as beyond the corporate LAN via WAN, Wi-Fi and the Internet to any device, in any location. This also enables us to guarantee a level of robustness and reliability that cannot be matched by other providers who have to rely on third party products to complete their solution.
Finally, our end-to-end solutions are highly reliable and fault-tolerant, ensuring a plug-and-play robustness that is second to none. Our teams work closely with our customers and channel partners to ensure we are listening to, responding to and anticipating market demands so that we remain at the forefront of IP video innovations. Our mobile-compatible suite of products is one example of how we have been able to bring to market a solution that meets growing enterprise demands to extend the reach of IP video distribution beyond the traditional wired network to a range of mobile devices.
5. Working within the fast paced technology industry, what techniques do you employ to stay ahead of emerging developments?
6. What is the internal culture in your firm? How do you ensure that all of your staff are equipped to provide the best possible service to your clients?
We aim to maintain an open and supportive environment for our staff and ask them to always question what we are doing and look for ways to make our products and the company better. We want our staff to think about how they can make our clients’ experience of Exterity better each day; perhaps through development of a new feature on a product, or by enhancing a support process so that a client looking for advice can get access to the right person and an answer quickly.
7. What does the future hold for your firm? Do you have any future plans or projects you would like to share with us?
We are continually expanding on our product portfolio to ensure that we respond to our clients’ current and future challenges – be it better resolutions, increased content protection or solutions that enable specific market segments to communicate in the most effective and innovative way.