IPTV - TV & Video Over Your LAN. Encoders, TV Gateways, IPTV Receivers and Video on-Demand: Middle East Office Created

Middle East Office Created
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sforrest on 14/02/2008 15:37:00
 
EXTERITY OPENS OFFICE IN DUBAI AND APPOINTS ASAD HAQUE TO GROW PRESENCE IN GULF
AND MIDDLE EAST REGION
Edinburgh,14th  February, 2008: Exterity, www.exterity.co.uk a network IPTV
equipment manufacturer, has expanded its global presence with the opening of a
sales office in Dubai.  The Scottish-headquartered company with offices in
Edinburgh and London has appointed Asad Haque as Sales Manager for the Gulf and
Middle East regions.
Asad will work closely with Exterity’s current partners in the region by
providing them with additional sales and marketing support.  He will also be
responsible for identifying and managing new & specialized resellers and will
work with them to win business in the hospitality, education and enterprise
arenas, in Gulf and Middle Eastern countries.
Asad brings nearly 20 years of sales and marketing experience to Exterity. Asad
was responsible for regional marketing, driving sales and appointing channel
partners, VARs, across the entire Middle East region for various world-class
technology companies. He has held senior sales positions at Hewlett Packard,
Xerox, Samsung Electronics.and has launched & worked with Internet Security
specialists’ SafeNet & SonicWall - both based at Dubai Internet City,
“Exterity has been working with a number of resellers in the Middle East for
the past three years, but as demand steadily rises in the region for our
products, we wanted to give our partners access to on the ground support,”
commented Colin Farquhar, CEO, Exterity.  “Asad has the experience, contacts
and understanding of the market to help capitalise on the booming economy in the
Middle East.”
“Organisations across the Middle East are dedicated to making the most of IP
and the area is set to become a high-tech centre,” commented Asad. 
“Exterity has the products and expertise to take advantage of this and is
poised to take the leadership position for network IPTV in the region.”
Existing Exterity customers in the UK include Reuters, QVC, Matthew Boulton
College and SAB Miller, who are all benefiting from the cost-effective
alternative to a coaxial system.