Exterity Appoints New Channel Sales Manager

23 May 2005

New channel sales manager appointed to drive UK channel programme

London, 23 May 2005: Exterity, a specialist in audio-visual (AV) networking technology, has today announced the appointment of Jeff Loadman as channel sales manager with responsibility for driving Exterity's channel programme in the UK.

Jeff will further develop Exterity's channel business and help meet its targets of doubling its channel partners in 2005.  Jeff will specifically look at AV partners, which Exterity can work with to deliver voice, data and video convergence.

Jeff will report to Exterity's Chief Executive Officer, Colin Farquhar.

Jeff joins Exterity from solutions and systems integration company the ITM Group, where he held the position of business development manager.  While at the ITM Group, Jeff was responsible for promoting ITM's services within the health sector.  This included promoting the concept of convergent AV & IT technologies within the NHS.

Prior to the ITM Group, Jeff held various sales and operations positions at UBQT Media PLC and Team4 Limited.

Colin Farquhar, Chief Executive Office, Exterity commented: " Jeff brings over 20 years of invaluable industry experience to Exterity's sales team and shows our commitment to expanding the business in 2005.  Jeff will be responsible for identifying new AV channel partners which will ultimately result in Exterity reaching new customers."

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NOTES TO EDITORS

About Exterity     www.exterity.co.uk
Exterity Limited was formed in 2001 to create products to deliver broadcast quality digital video over IP networks within buildings.  Exterity??A?A?A?s products represent a significant advance over the co-axial cable systems in common use today but are viable for deployment in large scale video distribution systems.

Exterity??A?A?A?s core technology, in-socket?A?A?A??, allows display appliances, such as televisions, to be connected directly to wall-mounted iSockets to get direct and easy access to all available digital media and services.

Exterity is based in Edinburgh, Scotland.

Media contacts:
Steve Douthwaite, Kate Hyslop and Emma Bridgeman
Rocket Communications
Tel: +44 (0)8453 707 024
Fax: +44 (0)8453 707 034
Email: exterity@rocketcomms.net