Exterity Launches New Channel Partner Program

Building IPTV specialist expands existing partner program to help SIs and VARs drive revenues through enhanced levels of service and support

London, 29th January 2010: Exterity, the Building IPTV specialist, today announces the launch of the Exterity StreamForce Channel Program to help systems integrators and value-added resellers take advantage of the rapidly growing demand for Building IPTV solutions. The program is specifically designed to assist Exterity’s channel partners in the development of IPTV systems, increase sales and provide service support.

The program is comprised of three levels, based on partner sales volume as well as both depth and breadth of technical and sales expertise:

• Exterity Platinum Partner: for partners that exhibit the highest level of solutions and systems integration capabilities and either specialise in IPTV or possess a sizable IPTV practice. Partners that qualify for Platinum status enjoy the highest profit margin, as well as a dedicated sales manager, partner portal access, project registration and bid support. Platinum partners are also able to take advantage of marketing support, technical support, lead distribution and training programs.
• Exterity Premier Partner: forming a major focus of the Exterity StreamForce Channel Program, the fundamental training goal is to enable every partner to reach this level of IP/AV expertise and sales volume. Along with an enhanced profit margin, Premier Partners are assigned a sales manager to assist distributor sales support, partner portal access and marketing support. Premier Partners are also able to take advantage of direct technical support, lead distribution and training programs.
• Exterity Accredited Partner: partners may start out with only a single Building IPTV project, but with the backing of Exterity and their distributor, will quickly gain the IP and AV expertise, both sales and technical, they need to build a thriving IPTV business. All Accredited Partners have access to training designed to get them to Premier status, as well as sales & technical support from the distributor and marketing support from Exterity.

"Organisations in business, government, hospitality and education are increasingly looking for innovative IPTV solutions that leverage their existing building, campus or metropolitan-area networks to improve staff productivity, enhance the customer experience and drive new revenue streams,” says Colin Farquhar, CEO of Exterity. "This is creating tremendous revenue opportunities for the channel as organisations look to systems integrators and value-added resellers for the expertise they need to realise their IPTV goals. The launch of the Exterity StreamForce Channel Program will enable our partners to deploy market-leading Building IPTV solutions that are easy to integrate, easy to manage, and deliver a quick return on investment for their customers. The program will also provide industry-leading technical, sales, and training resources to ensure that our channel partners are able to maximise their revenue streams from Building IPTV and sell-in additional services to their customers.”

Exterity Building IPTV helps organisations use their existing building, campus, or metropolitan-area network to leverage the power of TV and video for success. With Building IPTV, the same network that furnishes access to business applications, email, internet or IP phone services can also supply a virtually unlimited number of users with TV from all over the world, executive and training presentations, video on-demand, and informational video, such as digital signage. Building IPTV enables organisations to utilise their existing TVs, AV displays and even personal computers for TV and video delivery while supporting digital switchover and ever-higher picture quality and resolution.

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For more information, please contact:
Steve Douthwaite / Kate Hyslop / Emma Bridgeman
Rocket Communications
+44 (0)8453 707 024
exterity@rocketcomms.net


About Exterity
Exterity Limited, the building IPTV specialist, has been delivering enterprise-class building IPTV solutions since 2001, and today its products are in use in 30 countries by some of the world’s best-known corporations.  Exterity products enable organizations to distribute broadcast-quality digital TV and video over building or campus IP networks (LANs) to a virtually unlimited number of users, with centralized management, configuration, and control. Unlike traditional analogue systems, Exterity systems can support an unlimited number of channels, and picture quality is unaffected by the addition of displays or users. Based on industry standards, Exterity products integrate easily with other solutions such as digital signage, hotel property management systems, patient information systems, and others.

Exterity is based in Edinburgh, Scotland.