EXTERITY APPOINTS UK SALES DIRECTOR

Fiona Bayle to introduce multi-tier channel programme

London, 17th September, 2007: Exterity, a specialist in network IPTV, has today announced the appointment of Fiona Bayle as UK Sales Director.  Fiona, who has held the position of Channel Sales Manager at Exterity for the past year, will focus on changing Exterity’s existing channel model to incorporate a distribution tier.  Fiona will also be responsible for managing the UK sales team. She will report directly to Exterity’s CEO, Colin Farquhar

Fiona will be tasked with identifying and appointing relevant distribution partners to support Exterity’s existing reseller-base.  She will also have responsibility for managing and maintaining the ongoing relationship with each distribution partner, ensuring they have all the support and advice necessary.

“Our business has grown rapidly over the past few years,” commented Colin Farquhar, CEO, Exterity.  “By creating a distribution tier we can ensure that all our resellers benefit from direct support from us as well as a local distributor.  Fiona has the knowledge and understanding of the channel to successfully set up a distribution network that will enable us to further penetrate our key target markets of education, hospitality, corporates and finance.”

Fiona will also manage the UK sales team, with specific responsibility for setting company targets and ensuring that these are achieved.

Prior to joining Exterity, Fiona was UK Country Manager for niche data comms vendor, MRV, and managed the sales team selling into the Telecoms Sector.