The entertainment services a higher education institution offers are an increasingly important factor when prospective students are choosing where to study. (November 2015)
In a previous blog, we discussed how video plays a central role in enabling universities to offer interactive learning material. However, the entertainment services a higher education institution offers are an increasingly important factor when prospective students are choosing where to study. In separate studies, the London School of Economics and the University of Northampton found that over 80% of students own a smartphone, confirming that today’s tech-savvy students belong to a generation who view technology as a central part of their lives, and who probably don’t call a place home until their device connects to the Wi-Fi automatically.
To comply with students’ need for connectivity, universities are investing in technology. This enables them to create a “home away from home” experience for students who also expect high quality content to be delivered to their device, from any location on campus, at the tap of a finger.
Bath University illustrates perfectly how multiscreen media can be used to transform higher education institutions into second homes for students. Bath University understands that while leaving home is an exciting experience, it can also be daunting. As part of its ongoing commitment to state-of-the-art audio-visual provision and student satisfaction, the university has installed an IP video system to deliver a full TV and video entertainment solution across its student accommodation and university campus. This enables students to access their favourite channels, including foreign language channels for international students, and help them ease into campus life.
"As well as the ability to create that home away from home feeling, the benefits of IP video extend throughout the whole campus, with digital signage and interactive menu boards available in all refectory areas"
As well as the ability to create that home away from home feeling, the benefits of IP video extend throughout the whole campus, with digital signage and interactive menu boards available in all refectory areas. This service is even available in student accommodation, enabling students to make their menu choices prior to arriving at the refectory. This is particularly helpful during the first few weeks of term when students are still settling into their routine, or during the dreaded pre-exam period, when students can’t afford to waste time deciding where and they are going to eat during the day.
The benefits of an IP video system extend to the celebration of the end of a student’s time at university: graduation. With an increasing number of international students joining UK universities, not all of their loved ones will be able to celebrate their achievement with them in person. However, IP video has made it possible for universities to stream graduation ceremonies, live or recorded, via the internet, meaning friends and family can be part of the special day, regardless of their location.
With students belonging to a technology savvy generation, the power of IP video cannot be underestimated. Technology can help universities make campus a home away from home for students, so they can focus on becoming leaders in their field.