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Exterity appoints Travis Anderson to support company in Australia and New Zealand

Exterity appoints Travis Anderson to support company in Australia and New Zealand (June 2015)

Edinburgh, 11th June 2015 - Exterity, the leading provider of enterprise IPTV technologies for the secure distribution of live, on-demand and recorded video over IP, today announced the appointment of Travis Anderson as Country Manager Australia and New Zealand. Reporting to Richard Phillips, Asia-Pacific Sales Director at Exterity, Anderson will offer specialist support for existing customers and partners as well as helping to facilitate the company’s growth into Australasia, following the opening of its APAC office in Hong Kong in 2014.

Colin Farquhar, CEO, Exterity, said: “Travis combines technical expertise with the ability to generate lasting customer relationships, making him the ideal person to accelerate our market presence in Australia and New Zealand. Travis joins us at a perfect time to respond to a growing roster of clients and strong demand for our AV communications systems. His appointment reaffirms our company commitment to expansion in Asia Pacific and will help us to ensure that we reach our global growth objectives in the near and long term.”

Anderson’s role at Exterity will be to ensure that customers receive the utmost quality of service in every market segment, regardless of the installation type or size. He will lead the region’s sales operations, act as the main point of contact for Exterity customers and partners, and provide on-the-ground support for Exterity’s StreamForce partner program, an extensive network of AV resellers and integrators. Prior to Exterity, Anderson held sales management positions at AVICO Electronics, Philips Electronics Australia, Sampford IXL and Harvey Norman Commercial, where he specialized in proAV and IPTV solutions for healthcare, hospitality, retail and more.

Richard Phillips, Asia-Pacific Sales Director, Exterity, added: “Travis brings a wealth of experience within the IPTV market, especially in Healthcare, Aged Care, Hospitality, Retail and Mining. He has extensive knowledge of Channel Management, is extremely well connected throughout the region and brings a face, a focus and strength to Exterity’s presence within Australasia.”

Exterity provides enterprise IP video systems that are used by a wide range of organizations, from large corporations streaming video content to multiple displays around the premises, to SMBs delivering multiple news sources to mobile devices to enable staff to make accurate decisions in short timeframes. The company also works with airports, stadia and hotels to help them offer high quality information and entertainment to visitors on a variety of screens and devices.

Travis Anderson, Country Manager Australia and New Zealand, Exterity, concluded: “Exterity has repeatedly demonstrated its capacity for offering robust solutions in the proAV space, combining easy integration with capabilities that are always on top of the latest industry requirements. I am excited to be working with Exterity’s impressive client roster of technologically advanced customers in Australaia and New Zealand, such as the Fiona Stanley Hospital, the Royal Randwick Racecourse, TV network ABC, the University of Sydney and many more. Working alongside the Exterity team means that I will be able to play a part in enabling highly connected AV deployments that combine multiple devices, high quality content and a flexible distribution network.“


Exterity will demonstrate its professional AV systems at Integrate Expo (25-27 August, Melbourne Convention Exhibition Centre, Stand A33).